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The swoosh is the logo of american athletic shoe and apparel designer and retailer nike. Nike processes information about your visit using cookies to improve site performance facilitate social media sharing and offer advertising tailored to your interests. Upon changing its name to nike inc.

She started as a freelance worker for the company blue ribbon sports owned by phil knight.

Graphic nike logos. Davidson came up with the nike swoosh a check mark shape that is fluid and indicates movement and speed. The nike swoosh logo is one of the worlds most recognized logos. It would make sense if i told you that top branding firms or advertising companies collaborated to come up with such a unique logo. The nike logo also known as the swoosh is an emblem created in 1971 by an outstanding graphic design student at portland state university namely carolyn davidson.

As for the shoes in the new range they include the script swoosh sunburst and swoosh chain packs. The image also resembles a wing and hinted at the brand name nike named after the greek goddess of victory. Today it has become one of the most recognizable brand logos in the world and the most valuable having a worth of 26 billion alone. After some work on the logo davidson then handed the design over to knight for a mere 35.

And when you consider that the designer of the swoosh graphic design student carolyn davidson was only paid 35 for her logo idea back in 1971 it looks like nike has made a significant return on her work. However that is far from the truth as the nike swoosh logo comes from carolyn davidson a graphic designer. Bill bowerman and phil knight founded nike on january 25 1964 as blue ribbon sports brs. On may 30 1971 the company adopted.

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